Instagram stories are changing the way we connect with people and brands on the platform, and ultimately shaping the way we use social. Ever since the feature’s launch, it’s become vastly popular because stories are quick and easy to create and for the most part, not as curated as an Instagram post.
Brands are getting on board because those 15-second pieces of content are effective!
Here are the FACTS:
On top of these awesome facts, Instastories are effective because they are featured at the top of the home feed, meaning you don’t have to fight the algorithm for your content to be viewed. Instastory segments are only available for 24 hours which means they have to be relevant, you can also save them in your highlight if you want your future fans to be able to access them. Using geotags in your stories can also increase your reach by including you in relevant stories for that area.
We hope we’ve convinced you to step your Insta game up.
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