Creating high-quality content starts with following a well-defined process. At Ovrgrnd we begin with an exploration into your existing (or possibly non-existing) social media presence. To do this, we dive into your existing content, posts & their surrounding statistics. The goal at this stage is to determine where your content strategy stands today in terms of key messages, audience, digital tone, voice & objective in order to know which direction we want to go in the future.
IDEATION - DESIGN THINKING
Armed with the knowledge from the Discovery phase, the Ovrgrnd creative team brainstorms & draft an assortment of possible image, video & caption ideas. The objective is to create different concepts that would help your brand differentiate themselves from the competition, occupy a strong position in the consumer’s mind and gain recognition by the target audience. The ideas are shared on a “mood board” that we can formally present you with. All stakeholders are encouraged to contribute & provide feedback at this stage.
After feedback has been assessed, the best content from your mood board is shortlisted by our team and then we move to production. In this phase, we materialize the idea itself and edit each piece to fit the social media platforms chosen by the brand. All content is then submitted to you to review and approve.