Do you keep tapping on Instagram shopping? Instagram has changed its features *yet again* and you might be a little confused.
Believe it or not, 130 million Instagram users tap on shopping posts every month. Instagram has thus added a feature to create a better shopping experience for its users.
Here are 5 reasons why you should maximize this new feature:
1) Boosts Traffic and Revenue
By adding this feature in plain sight, it creates more traffic simply by encouraging shoppers to tap more posts and more products, leading them to purchasing more.
2) Enhances e-commerce experience
Keeping it simple is key. This feature is user friendly and encourages customers to endlessly scroll through the shopping page. Customers will be more likely to add items to their cart and continue browsing for more this way.
3) Check out Option
Instagram Checkout lets users purchase products from brands directly on Instagram, without even leaving the app. This may avoid cart abandonment and increase the number of checkouts.
4) Creates immediate actions
Customers will be more inclined to purchasing items immediately thanks to the convenience and accessibility the shopping app provides. No need to open another tab!
5) Shopping for Creators
With this feature, Instragrm users can tap on the products tagged by content creators’ brand partnerships and purchase directly within the Instagram app. This is good news for Influencer marketing: all they have to do is tag a product in their posts! No more swipe up links necessary! Everything can be done within the same post.
This new Instagram feature is changing the way we shop online, making it easier and more convenient than ever before. How do you feel about the recent update?
