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Details & Info
The Strategy
BRP’s challenge was that they had an overwhelming amount of content that needed to be posted monthly but lacked an efficient way to streamline scheduling, audience segmentation, timing and ads management.
- Identify all major audience segments.
- Implement all their monthly content into our management tools.
- Schedule relevant posts on the appropriate social channels.
- Plan media spends based on each audience segment and optimize for engagement and account growth.
The Results
- Total fans on Facebook: 27,612
- Facebook account growth since we started: +28.8% (30 weeks)
- Total engagements since we started on FB: 444,672 (30 weeks)
- Total engagement growth since we started on FB: +19.3% (30 weeks)