BRP
Social Media Management
BRP creates innovative ways to move – on snow, on water, on asphalt or dirt – even in the air.
Their portfolio of industry-leading and distinctive products comprises of Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on and off-road vehicles, Alumacraft boats, Manitou pontoons, Evinrude marine propulsion systems, and Rotax engines for karts, motorcycles and recreational aircraft.
The Assignment
Create a strategy to streamline all of BRP’s core customer, dealer and community communications on each major social platform by focusing on the company’s key marketing pillars. From there, manage each social channel.
In addition, we are creating unique video pieces to compliment their efforts in solidifying BRP’s brand identity within their industry.
Details & Info
The Strategy
BRP’s challenge was that they had an overwhelming amount of content that needed to be posted monthly but lacked an efficient way to streamline scheduling, audience segmentation, timing and ads management.
- Identify all major audience segments.
- Implement all their monthly content into our management tools.
- Schedule relevant posts on the appropriate social channels.
- Plan media spends based on each audience segment and optimize for engagement and account growth.
The Results
- Total fans on Facebook: 27,612
- Facebook account growth since we started: +28.8% (30 weeks)
- Total engagements since we started on FB: 444,672 (30 weeks)
- Total engagement growth since we started on FB: +19.3% (30 weeks)
