It took a few strides for TikTok to get it right but the app is finally blowing up. Now let us explain to you why TikTok is more relevant than ever before.
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TikTok launched Old Town Road to Number 1.
If you’ve been paying attention to social media this past year, you’ve probably heard of Lil Nas X.
In 2019, the 20-year-old uploaded his country rap single “Old Town Road” to TikTok as the “Yeehaw Challenge”. He made the track available to all and months later the hashtag for “#yeehaw” has manifested thousands of videos with more than 67 million plays. By the summer of 2019, the single “Old Town Road” replaced Ariana Grande’s 7 Rings to reach the number 1 spot on the Billboard Hot 100 chart.
2. With over 500M monthly users, it has officially beaten; Tumblr, LinkedIn, Twitter and Snapchat in-app activity.
As of 2019, TikTok now counts 1.2 billion global installs and 500 million active users. Tiktok’s ability to capture the attention of Gen-Z has made it the world’s most valuable startup evaluated at $75 billion.
3. Although it started as a music platform it quickly turned into a comedy platform.
If you guys remember vibe you’ll notice similarities in terms of the types of content you’ll find on TikTok. When scrolling through the top content, you’ll notice that comedy is definitely king on this platform. If you’re looking to market on this platform, humor is definitely your way of connecting with TikTok users.
4. No need for filters.
If you wanna do well on TikTok, your personality has to be put on the table – you can’t strictly count on your good looks for this one.
Unlike Instagram that at times can feel like scrolling through a highly polished aesthetic magazine. Tiktok is focused on your ideas rather than your photoshopping skills.
5. It facilitates creativity.
Although it can be quite time-consuming, Tiktok makes it rather easy for users to create unique content straight on the platform. Over the years Instagram has become an app where we are used to seeing highly curated and professional content. On TikTok, it’s all about getting as creative as possible with the tools offered within the app.
