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For over thirty years, La Crémière has been offering customers in eastern Canada an exclusive selection of dairy ice creams.
La Crémière has always been recognized for the quality of it’s treats and their unique ability to create new desserts that meet our customers’ expectations and tastes. They also know that the world of ice cream and other delicious treats needs to be about fun.
OVRGRND developed a pre-launch & launch campaign to introduce their new ketchup flavoured ice cream, engage with all participants in a fun, light-hearted voice and created a custom influencer program to build massive hype across Quebec.
